No, newsprint ain’t dead yet. Who says?

November 17, 2009 in admin
Tags: competition, marketing

Tim Edgar, an Akron Beacon Journal regional sales trainer, explained the science of recruiting new newspaper customers to me. He told me how newspapers aren’t done being vital to Americans yet. Sure, people get their information off the Internet these days. And many social media players are convinced that this tendency is the reason we [...]

Prelude to a Marketing Plan

November 10, 2009 in philosophy
Tags: business plans, marketing

I see six things we have to understand about ourselves before we can effectively market ourselves. These answers define us; they also define our relationships with our customers. And they are more fundamental even than the celebrated Four Ps of Marketing, because they are based on a self-knowledge that even MIT assumes we have, when [...]

“Bettin’ on the Come”

September 6, 2009 in lessons learned
Tags: Columbine, marketing

Susan Beane, guest writer for this post, manages Columbine Embroidery, a marketing specialties emporium located in Longmont, CO.
If you are a poker player, you may be familiar with the phrase “betting on the come.” You are betting that the card you need is going to come to you. You may just feel that your hand [...]

Postcard Marketing

August 8, 2009 in recommendations
Tags: education, marketing

Postcard marketing is a very useful way to notify folks of events. Why? You might well ask. The reason is simple: the postcard is something your target audience can hold, carry it around with ‘em, always being reminded that your thing is coming up! And if the postcard is attractive and compelling, and they are [...]